Privacy Policy

AuraAssistant

Last Updated: 24-07-2025

Aura Assistant Inc. (“AuraAssistant,” “we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share, retain, and safeguard your data when you interact with AuraAssistant.com, our mobile applications, and all related services. By using our services, you agree to the practices described in this Privacy Policy.

1.           INTRODUCTION

1.1        Purpose of the Privacy Policy

AuraAssistant is committed to safeguarding the privacy of all individuals and organizations who engage with our services. This Privacy Policy serves as a comprehensive explanation of how we collect, use, manage, and protect the information entrusted to us. Its primary objective is to ensure transparency about our data-handling practices and to provide users with a clear understanding of the rights and choices available to them concerning their personal information.

In today’s digital environment, trust is built on responsible data management. We recognize the importance of protecting information that directly or indirectly identifies our users. This document outlines the framework through which Aura Assistant Inc. maintains data integrity, complies with relevant privacy and data protection regulations, and upholds our commitment to user confidentiality. By clearly articulating our approach, we aim to empower users to make informed decisions about how they interact with our platforms and services.

Furthermore, the Privacy Policy reflects our obligation to comply with applicable laws, regulations, and standards governing personal data handling, including but not limited to data protection statutes in jurisdictions where our users reside. We strive to go beyond compliance by integrating privacy-by-design principles into every level of our operations, from product development to customer support.

1.2        Scope

This Privacy Policy applies to all information collected and processed through Aura Assistant Inc.’s digital and operational infrastructure. The scope extends to:

• AuraAssistant.com: Our official website, including all subdomains, interactive features, and online resources.
• Mobile Applications: Any mobile or tablet applications published by Aura Assistant Inc., whether available on iOS, Android, or other platforms, which provide access to our services.
• Associated Digital Services: All digital products, features, and functionalities offered under the AuraAssistant brand, including cloud-based tools, communication interfaces, and integrations with third-party applications where applicable.
• Customer Support Channels: Interactions via email, live chat, phone support, and other official communication channels managed by Aura Assistant Inc.
• Offline Engagements: Limited to instances where we collect or process user information outside the digital environment, such as at events, training sessions, or through direct customer support.

By accessing or using any of our services, users acknowledge that they have read and understood this Privacy Policy and agree to the practices described herein. The policy applies regardless of how users access our services—whether via desktop browsers, mobile devices, or other digital means.

It is important to note that this Privacy Policy does not apply to third-party websites, services, or applications that may be linked from our platforms. Aura Assistant Inc. is not responsible for the data practices of such external entities, and we encourage users to review their privacy statements independently.

1.3        Definitions of Key Terms

For clarity and consistency throughout this Privacy Policy, the following terms carry specific meanings:

“Personal Data”: Any information that can directly or indirectly identify an individual. Examples include, but are not limited to, names, contact details, email addresses, login credentials, location data, IP addresses, and payment information. Personal Data also includes information that, when combined with other data, can identify a person.

“Processing”: Any operation or set of operations performed on Personal Data, whether automated or manual. This encompasses collecting, recording, organizing, structuring, storing, adapting, altering, retrieving, consulting, using, disclosing, transmitting, disseminating, aligning, combining, restricting, erasing, or destroying data.

“User”: Any individual, organization, or entity that accesses, registers for, interacts with, or otherwise uses AuraAssistant.com, our mobile applications, or other associated services. Users may include customers, visitors, partners, or other stakeholders engaging with our offerings.

“Services”: The full range of products, tools, platforms, and solutions provided by Aura Assistant Inc. under the AuraAssistant brand. This includes website functionalities, mobile applications, customer support, digital tools, and any associated features designed to deliver value to users.

“Data Controller”: Aura Assistant Inc., which determines the purposes and means of processing personal data collected through our services.

“Third-Party Service Providers”: External entities engaged by Aura Assistant Inc. to assist in delivering services, such as payment processors, hosting providers, analytics services, and customer support solutions.

These definitions aim to create a shared understanding between us and all parties interacting with our services. Clear definitions help prevent ambiguity and ensure that users are fully informed about how their data is managed.

1.4        Our Commitment to Privacy

Aura Assistant Inc. regards privacy as a fundamental aspect of the user experience. Protecting personal data is not merely a legal requirement but an ethical responsibility integral to the trust we seek to build with our users. We implement appropriate technical and organizational measures to secure personal information against unauthorized access, loss, misuse, or alteration. Furthermore, we continuously review and enhance our data-handling practices to adapt to evolving technologies, security threats, and regulatory requirements.

We also believe that privacy is a shared responsibility. While we employ industry-standard safeguards, we encourage users to adopt best practices in protecting their accounts and personal devices, such as using strong passwords and keeping their credentials confidential.

1.5        Continuous Updates and User Awareness

The landscape of privacy and data protection evolves over time due to changes in technology, legal requirements, and industry standards. As such, Aura Assistant Inc. reserves the right to update or modify this Privacy Policy periodically. Whenever significant changes are made, we will notify users through appropriate channels, such as on-site announcements, email notifications, or updates within our mobile applications.

Users are encouraged to review this Privacy Policy regularly to stay informed about how their data is collected, used, and protected. Continued use of our services after any modifications constitutes acknowledgment of the updated policy.

2.0        INFORMATION WE COLLECT

AuraAssistant is dedicated to maintaining transparency regarding the types of information we collect, the sources from which we obtain it, and the purposes for which it is used. To provide high-quality services, improve user experiences, and ensure compliance with legal and contractual obligations, we gather information through three primary channels: information you provide directly, information collected automatically through your interactions with our platforms, and information received from trusted third parties.

2.1        Information You Provide

When you interact with AuraAssistant.com, our mobile applications, or associated services, we may collect information that you voluntarily provide. This includes, but is not limited to:

• Identification and Contact Details: Such as your full name, email address, telephone number, and mailing address. These details allow us to create and manage user accounts, communicate effectively, and deliver requested services.
• Payment and Billing Information: When you make purchases or subscribe to our services, we collect necessary payment details, including credit or debit card numbers, billing addresses, and related transaction information. These details are processed securely, often through third-party payment processors that comply with industry standards such as PCI DSS.
• Account Preferences and Settings: Information about your chosen settings, such as language preferences, notification options, and service configurations, helps us personalize your experience.
• Customer Support and Communications: Any correspondence, including emails, chat messages, feedback, and support tickets, may be stored to help resolve inquiries, improve service quality, and maintain accurate records.
• Optional Profile Information: Where our services allow users to create or update profiles, additional data such as profile photos, personal descriptions, or linked social accounts may be collected.

We only request information that is relevant and necessary to provide the services you seek, and we endeavor to limit the collection of sensitive personal data unless required by law or essential for specific service features.

2.2        Information Collected Automatically

When you access AuraAssistant.com, use our mobile applications, or interact with any of our digital tools, we automatically gather certain technical and usage information to ensure optimal performance, security, and usability of our services. This includes:

• Device and Connection Information: We collect data about the devices you use, including hardware model, operating system version, browser type, unique device identifiers, and mobile network information.
• IP Address and Geolocation Data: Your IP address is logged to facilitate secure connections, detect potential malicious activity, and, where applicable, provide localized content or services. General geolocation information may also be collected for fraud prevention and analytics.
• Cookies and Similar Technologies: We employ cookies, web beacons, and other tracking technologies to remember your preferences, enable core site functionalities, and gather insights into user behavior. This information supports personalized experiences and helps improve our services.
• Log Files and Usage Analytics: Our systems automatically record activity logs that may include timestamps, accessed pages, system events, and error reports. Analytics tools, such as those provided by reputable third-party providers, allow us to better understand how users engage with our platforms, identify areas for improvement, and enhance overall performance.

These data points are generally aggregated and anonymized wherever possible to minimize any direct link to individual users. However, certain information, such as IP addresses, may still qualify as personal data under applicable privacy regulations.

2.3        Information from Third Parties

Aura Assistant Inc. may also receive information about you from external sources, which we integrate with data collected directly or automatically. These third-party sources include:

• Marketing and Advertising Partners: We may obtain contact information, engagement history, or demographic data from trusted marketing and advertising affiliates to better tailor our outreach and promotions.
• Social Login Providers: If you choose to register or sign in using social media or other third-party authentication services (e.g., Google, Facebook, or LinkedIn), we may receive information such as your name, email address, and profile details from these providers, subject to the privacy settings you configure with them.
• Integration Partners and Service Providers: When using our services through integrated third-party platforms or enterprise solutions, we may collect data relevant to your use of those integrations, including account identifiers, usage logs, or settings.

We only collaborate with third parties that demonstrate a commitment to lawful data handling and transparency. Any data received is processed according to this Privacy Policy and applicable data protection standards.

2.4        Purpose of Collecting Information

The information we collect serves multiple legitimate business purposes, including:

• Delivering, maintaining, and improving our services
• Authenticating user identities and securing accounts
• Processing payments and managing subscriptions
• Providing personalized experiences and tailored recommendations
• Monitoring usage patterns and detecting technical issues
• Communicating updates, offers, and service-related notifications
• Ensuring compliance with legal obligations and enforcing our terms of service

We do not sell your personal data to third parties. Data sharing is limited to trusted partners who assist in providing services or as required by law.

2.5        User Choice and Control

Aura Assistant Inc. believes users should have control over their information. You may manage preferences related to cookies, marketing communications, and account settings within your user profile. Additionally, you can request access to, correction of, or deletion of your data as outlined in later sections of this Privacy Policy.

2.6        Data Minimization and Retention

We practice data minimization by collecting only the information necessary for the intended purposes. Personal data is retained for as long as required to fulfill those purposes, comply with legal obligations, resolve disputes, and enforce our agreements. Once data is no longer needed, it is securely deleted or anonymized.

By understanding what information we collect and why, you are empowered to make informed decisions when using AuraAssistant.com, our mobile apps, and related services.

3.0        HOW WE USE YOUR INFORMATION

AuraAssistant collects information for specific, lawful, and clearly defined purposes. Every piece of data entrusted to us is processed responsibly, with a focus on delivering value to users, safeguarding privacy, and complying with applicable legal standards. Below, we explain in detail the purposes for which we use your information, ensuring transparency and helping you understand how these activities enable us to provide and improve our services.

3.1        Service Delivery and Account Management

Your information is primarily used to deliver the services you request and to manage your account effectively. This includes:

• Account Creation and Authentication: Using your name, email address, and other identifiers to set up your account, verify your identity, and secure your access to our platforms.
• Service Provisioning: Processing data required to enable the functionality of AuraAssistant.com, mobile applications, and integrated services, ensuring you can access tools, content, and features without disruption.
• Transaction Management: Utilizing payment details and billing information to process transactions securely, issue invoices, and handle subscription management.
• Customization of Services: Leveraging account preferences and settings to provide a personalized user experience, such as displaying content in your preferred language or tailoring features to your selected configurations.
• Security and Fraud Prevention: Monitoring login activities and access patterns to detect unauthorized access attempts and protect against fraudulent activity.

By using your information in this manner, we ensure that your interactions with Aura Assistant Inc. are seamless, secure, and aligned with your expectations.

3.2        Improving Services and Developing New Features

We are committed to constantly enhancing our services to meet the evolving needs of our users. To achieve this, we analyze the data we collect to:

• Understand Usage Patterns: Monitoring how users navigate and interact with our platforms helps us identify which features are most valuable, uncover potential pain points, and streamline workflows.
• Enhance Performance and Reliability: Technical information, such as device details, log files, and error reports, is used to maintain platform stability, troubleshoot issues, and prevent service outages.
• Develop New Tools and Solutions: Insights derived from aggregated analytics data inform the design of new features, functionalities, and offerings that improve user experiences.
• Test and Evaluate Changes: We may conduct limited testing of new updates, layouts, or services with certain groups of users to ensure enhancements meet quality standards before a full release.

This ongoing cycle of analysis and innovation allows us to deliver services that are relevant, reliable, and user-friendly.

3.3        Customer Support and Communication

Maintaining open and effective communication with our users is essential to the services we provide. Your information helps us:

• Respond to Inquiries and Support Requests: Details such as your account information, communication history, and issue descriptions enable us to provide timely and accurate responses to support tickets, chats, and emails.
• Send Important Service Notifications: We may communicate about critical updates, such as security alerts, planned maintenance, changes to terms of service, or account-related confirmations.
• Maintain Accurate Records: Storing relevant details of previous interactions allows our support team to provide consistent assistance and avoid repetitive troubleshooting steps.

These communications are fundamental to ensuring that you receive the guidance, assistance, and information needed to maximize your use of our services.

3.4        Marketing and Promotional Communications (with Opt-Out Options)

In addition to operational communications, we may use your contact information to inform you about new features, service updates, special offers, and other promotional content relevant to your interests. This may involve:

• Email Campaigns and Newsletters: Sharing updates about our products, industry news, and educational content that we believe may add value to your use of Aura Assistant Inc.
• Personalized Recommendations: Using preferences and behavioral data to deliver more relevant marketing messages tailored to your needs.
• Collaborations with Marketing Partners: Occasionally, we may engage trusted marketing partners to help expand our outreach, always ensuring that your data is handled securely and in accordance with this Privacy Policy.

We respect your right to control your participation in marketing communications. Every promotional email we send contains an “unsubscribe” link, allowing you to opt out easily. You can also manage your communication preferences directly through your account settings. Opting out of promotional communications does not affect your receipt of critical service-related notifications, such as account confirmations or security alerts.

3.5        Compliance with Legal Obligations

Aura Assistant Inc. operates within the framework of applicable laws, regulations, and industry standards. Accordingly, we may use your information to:

• Meet Regulatory Requirements: Retaining transaction records, billing data, and certain communications to comply with financial reporting, tax, and audit obligations.
• Protect Legal Rights and Interests: Using data as necessary to enforce our Terms of Service, investigate potential policy violations, detect and prevent fraud, and address security concerns.
• Cooperate with Law Enforcement or Legal Proceedings: In cases where we are legally required to disclose information, such as responding to court orders, subpoenas, or lawful requests by public authorities, we may process and share the necessary data.
• Ensure Safety and Security: Employing technical measures and data analysis to safeguard the integrity of our systems, prevent misuse of services, and protect users from potential harm.

Processing information for these purposes is essential to maintaining the security, legality, and reliability of Aura Assistant Inc.’s operations.

3.6        Our Commitment to Responsible Use

Aura Assistant Inc. adheres to the principle of purpose limitation, meaning we only use personal information for the reasons described in this policy or for other purposes compatible with the original intent. We do not sell your personal data to third parties. Any sharing of information with trusted partners or service providers occurs strictly to facilitate service delivery, ensure security, or meet legal obligations.

We take data protection seriously and incorporate privacy-by-design principles in our systems and operations, ensuring that every use of your information aligns with our core values of transparency, trust, and user empowerment.

4.0        COOKIES AND TRACKING TECHNOLOGIES

AuraAssistant uses cookies and other tracking technologies to improve the functionality, performance, and user experience of our services. Cookies are small text files stored on your device that enable our systems to recognize your browser or application, remember your preferences, and provide features that make your interaction with our services more efficient. In addition to cookies, we may use similar technologies such as web beacons, pixels, and local storage. This section outlines the types of cookies we use, how you can manage your preferences, and the role of third-party tracking and analytics providers.

4.1        Types of Cookies We Use

We employ different categories of cookies to fulfill various purposes. Each category contributes to the proper functioning of our services, user customization, and the continual improvement of our offerings.

4.1.1    Strictly Necessary Cookies:  These cookies are essential for the operation of our websites and applications. They enable core functionalities such as secure log-ins, account authentication, load balancing, and session management. Without these cookies, certain services you request, such as accessing secure areas or completing transactions, cannot be provided. Necessary cookies do not collect information for marketing purposes and are usually set in direct response to your actions.

4.1.2    Analytics and Performance Cookies:  Analytics cookies help us understand how visitors engage with AuraAssistant.com, our mobile applications, and related services. They collect information such as the number of visitors, most-viewed pages, time spent on the site, and any issues users may encounter (e.g., error messages or slow load times). This aggregated data allows us to analyze user behavior, identify trends, and continuously enhance platform performance. For example, these cookies help us determine which features are most frequently used, enabling us to allocate resources toward improving those aspects of our services.

4.1.3    Functional Cookies:  Functional cookies remember choices you make, such as your language preference, region, or customized settings, to provide a more personalized experience. These cookies may also enable enhanced features like remembering login details for faster access or providing tailored recommendations based on prior interactions with our services.

4.1.4    Advertising and Targeting Cookies:  We may use advertising cookies to deliver content and marketing communications that are more relevant to your interests. These cookies track your interactions across our websites and, in some cases, across third-party websites, allowing us to measure the effectiveness of advertising campaigns and avoid showing repetitive ads. Advertising cookies may also enable personalized promotions and assist in understanding the effectiveness of marketing strategies.

4.2        How to Manage Cookie Preferences

Aura Assistant Inc. provides users with options to manage and control their cookie preferences. Depending on your browser or device, you can:

• Adjust Browser Settings: Most web browsers allow you to manage cookies by enabling, disabling, or deleting them. Instructions for adjusting cookie preferences can typically be found in your browser’s “Help” or “Settings” section.
• Use In-Platform Cookie Controls: Where available, our services may feature cookie management tools or banners that allow you to accept, reject, or customize your cookie settings when you first visit our platforms.
• Opt Out of Targeted Advertising: You can manage your preferences for interest-based advertising by visiting industry opt-out pages, such as the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI).

Please note that disabling certain cookies, particularly necessary ones, may affect the functionality of our services, potentially limiting your ability to log in or access specific features.

4.3        Third-Party Tracking and Analytics Partners

Aura Assistant Inc. collaborates with trusted third-party service providers who deploy cookies and tracking technologies on our behalf to analyze traffic, measure engagement, and optimize user experiences. These providers may include analytics services, advertising networks, and technology partners. Examples of information gathered include aggregated site usage statistics, demographic trends, and the effectiveness of promotional campaigns.

We take care to ensure that our third-party partners process information in compliance with relevant data protection laws and use it solely for the purposes agreed upon with Aura Assistant Inc. Where applicable, we contractually require these providers to implement appropriate security and confidentiality measures.

Some third-party cookies may track your browsing behavior across different websites and applications. To better protect your privacy, we recommend reviewing the privacy policies of these third parties and adjusting your preferences through your browser or device settings.

4.4        Transparency and User Choice

We are committed to transparency regarding our use of cookies and tracking technologies. Whenever legally required, we will seek your consent before setting non-essential cookies, such as those used for analytics or advertising. You can withdraw your consent at any time by adjusting your cookie settings or using the tools provided within our platforms.

We also provide accessible information about the specific cookies in use, their purposes, and their retention periods. This allows you to make informed decisions about your interaction with our services.

4.5        Continuous Review and Updates

The technologies we use for cookies and tracking continue to evolve. As part of our commitment to transparency and user trust, Aura Assistant Inc. reviews and updates our cookie practices regularly. Any significant changes will be communicated through updates to this Privacy Policy or notifications within our services. Users are encouraged to check this section periodically to stay informed about how we use cookies and other tracking technologies.

5.0        HOW WE SHARE YOUR INFORMATION

AuraAssistant recognizes that your personal information is valuable, and we are committed to sharing it only when necessary, appropriate, and in a manner that safeguards your privacy. We do not sell or rent your personal data to third parties. Any sharing of information is done with great care, for clearly defined purposes, and under strict confidentiality and security obligations. This section describes the circumstances in which we may share your information, the parties with whom it may be shared, and the protections in place to ensure responsible handling.

5.1        Service Providers and Vendors

To deliver and maintain our services, Aura Assistant Inc. engages reputable third-party service providers and vendors who perform functions on our behalf. These partners are carefully selected based on their ability to handle data securely and in compliance with applicable privacy standards. Examples include:

• Cloud Hosting and Infrastructure Providers: To host our website, mobile applications, and related services, ensuring reliable performance, scalability, and data security.
• Payment Processors: To facilitate secure transactions, manage subscriptions, and process refunds while complying with financial and data protection regulations.
• Analytics Providers: To help us understand usage patterns, improve our services, and enhance user experiences through aggregated and anonymized data.
• Customer Support Platforms: To manage communications, support tickets, and live chat interactions efficiently.
• Marketing and Communication Tools: To distribute transactional notifications, newsletters, and promotional content to users who have opted in.

These service providers are granted access to your information only to the extent necessary to perform their duties. They are contractually obligated to maintain confidentiality, use the data exclusively for authorized purposes, and implement appropriate safeguards to protect it against unauthorized access, disclosure, or misuse.

5.2        Business Transfers

In the event of a business restructuring, your information may be transferred as part of the assets involved. This can occur under circumstances such as:

• Mergers or Acquisitions: If Aura Assistant Inc. merges with or is acquired by another company, your information may be transferred to the new entity as part of the continued provision of services.
• Corporate Restructuring: In cases of reorganization, divestiture, or sale of assets, your information may be included among the assets transferred.
• Business Continuity: Any transfer of data will be carried out under strict conditions to ensure continuity of service and protection of user privacy. Where required by law, we will notify users about any change in ownership or control that impacts the handling of their personal data.

In all such instances, the acquiring entity will be bound by the terms of this Privacy Policy or an updated policy that offers equal or stronger protections.

5.3        Legal Compliance and Protection of Rights

Aura Assistant Inc. may disclose personal information when required by law or in good faith belief that such action is necessary to:

• Comply with Legal Obligations: Responding to valid legal requests such as subpoenas, court orders, or other lawful government or regulatory demands.
• Protect Our Legal Rights: Enforcing our Terms of Service, investigating potential violations, and defending against legal claims.
• Prevent Harm or Fraud: Detecting, preventing, and addressing fraudulent activities, security breaches, or threats to the safety of our users and systems.
• Cooperate with Law Enforcement: Sharing information, where appropriate, with authorities investigating illegal activities, suspected violations, or other matters of public concern.

Any disclosure under these circumstances will be limited to the information necessary to fulfill the legal or protective purpose.

5.4        Sharing With Consent

In certain situations, we may share your information with third parties if you provide explicit consent. Examples include:

• Integrations and Third-Party Services: When you choose to connect your AuraAssistant account with other services, such as productivity tools or collaboration platforms, we may share data necessary to enable the integration.
• Collaborations and Partnerships: When participating in joint projects, beta programs, or co-branded initiatives, we may share your information with partners as authorized by you.
• Promotional Activities: On occasions where users agree to participate in marketing activities or testimonials, limited information may be shared according to the terms of the agreement.

You retain control over whether to grant consent, and you can withdraw it at any time through your account settings or by contacting us directly. Consent-based sharing will never occur without your active authorization.

5.5        Safeguards for Shared Data

Whenever we share personal information, we implement appropriate measures to ensure its security and confidentiality. These include:

• Entering into data protection agreements with third-party recipients.
• Sharing data on a need-to-know basis only, minimizing exposure.
• Requiring all partners to adopt industry-standard security measures to prevent unauthorized access, disclosure, or misuse.

We regularly review our partnerships and the associated data-sharing practices to confirm continued adherence to our privacy and security standards.

5.6        Commitment to Transparency

Aura Assistant Inc. is committed to transparency about when and how we share your information. Users are encouraged to contact us with questions regarding our data-sharing practices. Significant updates to these practices will be communicated promptly through revisions to this Privacy Policy or direct notifications where appropriate.

6.0        DATA RETENTION

We are committed to retaining personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Data retention is guided by the principles of necessity, proportionality, and transparency, ensuring that users’ personal information is not kept longer than required. This section explains the criteria we use to determine retention periods and outlines our policies for securely deleting information when it is no longer needed, including procedures following account closure.

6.1        Criteria for Retaining Personal Data

The retention period for personal information depends on several key factors, all of which are carefully evaluated to ensure compliance with relevant regulations and the expectations of our users. These factors include:

• Purpose of Collection: Personal data is retained for as long as necessary to deliver the services you requested, maintain your account, fulfill contractual obligations, and provide ongoing support. For example, billing records may be kept for a set period to enable refunds, resolve disputes, or comply with audit requirements.
• Legal and Regulatory Obligations: Certain laws and regulations require that we retain specific records for a defined period. This may include financial records, tax documentation, and records of communications necessary to demonstrate compliance with applicable data protection laws.
• Security and Fraud Prevention: We may retain data temporarily to investigate suspicious activities, prevent fraudulent transactions, or respond to security incidents. This retention ensures the integrity of our systems and the safety of our users.
• User Consent and Preferences: Where data processing is based on user consent, we retain the data until consent is withdrawn or until the intended purpose has been fulfilled, whichever comes first.
• Business Continuity and Archiving: Certain non-sensitive data may be stored in backups or archives for disaster recovery, continuity planning, or historical reference, but access to such data is strictly limited.

In determining retention timelines, we strive to strike a balance between operational requirements and respecting users’ right to privacy. Once the retention period expires, data is securely deleted or anonymized, ensuring it can no longer be linked to an identifiable user.

6.2        Deletion Policies Upon Account Closure

When a user decides to close their AuraAssistant account or requests the deletion of their personal information, we follow a structured process to ensure that all applicable data is handled securely and responsibly. The process typically includes:

• Verification of Identity: Before acting on a deletion request, we verify the identity of the requester to prevent unauthorized access or malicious deletion of data.
• Removal from Active Systems: Personal information associated with the closed account is deleted from our active databases within a reasonable timeframe, typically in line with applicable legal requirements.
• Deletion from Backups: Backup systems are designed to overwrite older data during routine cycles. While data in backups may persist temporarily after account closure, it is systematically purged according to established retention schedules.
• Anonymization of Residual Data: In some cases, we may retain anonymized or aggregated data that no longer identifies an individual, solely for statistical, research, or reporting purposes.
• Communication of Completion: Once deletion is complete, we may provide confirmation to the user where appropriate, acknowledging that their data has been securely removed.

It is important to note that certain data may be retained for a limited period even after an account is closed if required by law, necessary to resolve disputes, or essential to enforce our agreements. For instance, records of transactions may be retained for tax or accounting purposes even if the associated user account has been deleted.

6.3        Data Minimization and Periodic Review

Aura Assistant Inc. follows the principle of data minimization, ensuring that only data necessary for legitimate business purposes is collected and retained. Periodic reviews of stored information are conducted to identify records that are no longer needed. Data that no longer serves an operational, legal, or contractual purpose is securely deleted or anonymized in line with our data protection protocols.

Our teams regularly evaluate retention schedules to adapt to changes in legal requirements, business practices, and technological advancements. This proactive approach helps maintain data integrity and reduces the risk of unnecessary data storage.

6.4        Secure Deletion Methods

When personal data reaches the end of its retention period, it is permanently removed using secure deletion methods appropriate to the type of data and storage medium. This may include cryptographic erasure, overwriting, or physical destruction of media where necessary. These measures ensure that deleted data cannot be reconstructed or retrieved by unauthorized parties.

6.5        Your Rights and Control Over Retained Data

Users retain the right to request access to, correction of, or deletion of their personal information at any time. Requests can be made through the account settings or by contacting our support team. We respond to such requests promptly, taking into account legal obligations and technical feasibility. Where we are legally required to retain certain data, we will explain the reason for such retention in our response.

6.6        Commitment to Transparency

We are committed to being open about how long we keep your data and the reasoning behind our retention practices. Information about specific retention periods for different categories of data can be requested by contacting Aura Assistant Inc. directly. Users are encouraged to review this Privacy Policy regularly, as retention policies may be updated to reflect changes in legal or business requirements.

7.0        DATA SECURITY

Aura Assistant Inc. recognizes that safeguarding personal information is fundamental to maintaining trust and confidence. We are committed to protecting the confidentiality, integrity, and availability of the data entrusted to us. Our approach to data security combines technical measures, organizational policies, and best practices designed to prevent unauthorized access, alteration, disclosure, or destruction of user information.

7.1        Measures to Protect User Data

We implement a multi-layered security framework aimed at ensuring the safety of personal information across all stages of processing. The measures we take include:

• Encryption Technologies: Personal data transmitted to and from our systems is encrypted using industry-standard protocols, such as Transport Layer Security (TLS), to prevent interception during transfer. Sensitive information stored within our systems may also be encrypted at rest.
• Access Controls: Access to personal information is restricted to authorized personnel only, based on job roles and responsibilities. We employ identity verification, strong authentication methods, and role-based permissions to minimize the risk of unauthorized access.
• Network and Infrastructure Security: Our infrastructure is regularly tested and maintained with up-to-date firewalls, intrusion detection systems, and endpoint protection tools. We partner with reputable hosting providers that maintain robust security standards and comply with applicable certifications.
• Data Minimization and Segmentation: We collect and store only the data necessary for delivering our services, reducing exposure in the event of a security incident. Data is segmented across secure environments to minimize potential risk.
• Monitoring and Incident Detection: Continuous monitoring systems help detect unusual activity, attempted breaches, or other security-related events. Any anomalies trigger prompt investigation and response.
• Employee Awareness and Training: All employees and contractors undergo regular training on data protection responsibilities, security practices, and the importance of safeguarding personal information.
• Third-Party Risk Management: We conduct due diligence when selecting vendors and service providers, ensuring they maintain security measures that align with our standards. Contracts with third parties include obligations to safeguard data and notify us promptly in case of any breaches.

Our security framework is regularly reviewed and updated to address emerging threats, advancements in technology, and evolving regulatory requirements.

7.2        Limitations of Electronic Data Security

While Aura Assistant Inc. takes extensive precautions to secure your information, no method of electronic storage, transmission, or processing can be guaranteed to be entirely secure. Factors such as technological limitations, cyber threats, and external malicious activity pose inherent risks that are not entirely within our control.

We encourage users to take personal steps to help protect their information, such as:

• Choosing strong, unique passwords for their accounts.
• Enabling multi-factor authentication where available.
• Keeping login credentials confidential and secure.
• Using secure, trusted networks when accessing our services.

By combining our security measures with responsible user practices, we can better protect personal data from unauthorized access or misuse.

7.3        Incident Response and Breach Notification

In the unlikely event of a data breach that compromises personal information, Aura Assistant Inc. has an incident response plan to act quickly and mitigate potential harm. This includes:

• Containing the incident to prevent further exposure.
• Investigating and assessing the scope and impact of the breach.
• Notifying affected users and relevant authorities as required by law.
• Implementing measures to prevent recurrence.

Our goal in such circumstances is to act transparently and minimize disruption for our users.

7.4        Commitment to Continuous Improvement

Data security is not a one-time effort but an ongoing process. We invest in new technologies, update policies, and refine practices to stay ahead of emerging threats. Regular audits, penetration tests, and security assessments allow us to strengthen our systems proactively.

We also welcome feedback from our users and security researchers. Responsible disclosures of potential vulnerabilities enable us to address issues swiftly and further enhance the safety of our platforms.

7.5        Shared Responsibility

While Aura Assistant Inc. takes significant measures to protect personal information, security also depends on user practices. We encourage users to remain vigilant and report any suspicious activity associated with their accounts. Together, through shared responsibility, we can maintain a secure environment for all users.

8.0        YOUR PRIVACY RIGHTS

AuraAssistant respects the rights of individuals to control their personal information. We recognize that transparency and user empowerment are essential to building trust. This section outlines the rights you have regarding your personal data, including how to access, correct, or delete it, as well as additional rights under privacy regulations such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and UK Data Protection Act (UK DPA). We also explain how you can exercise these rights.

8.1        Access, Correction, and Deletion Rights

You have the right to know what personal information we hold about you and to ensure that it is accurate, up-to-date, and relevant.

• Access: You can request details of the personal data we process about you, including the categories of information, sources of collection, and purposes for which it is used.
• Correction: If you believe that any information we hold about you is inaccurate or incomplete, you can request that it be updated or corrected.
• Deletion: In certain circumstances, you may ask us to delete your personal data. We will honor these requests unless we are required by law or have legitimate business interests (such as completing a transaction or complying with legal obligations) to retain specific information.

Please note that deleting your personal data may affect your ability to use certain services or features that rely on that information.

8.2        Rights Under GDPR, CCPA, and UK DPA

Depending on your location and applicable law, you may have additional rights relating to your personal data. These rights are designed to give you greater control and transparency.

• Right to Data Portability: Under the GDPR and UK DPA, you may request to receive your personal data in a structured, commonly used, and machine-readable format, and to have it transferred to another controller where technically feasible.
• Right to Restrict Processing: You can ask us to temporarily suspend the processing of your personal data under certain conditions, such as when you contest the accuracy of the data.
• Right to Object to Processing: You may object to our processing of your personal data for direct marketing purposes or in situations where we rely on legitimate interests as our legal basis.
• Right to Opt Out of Sale (CCPA): While Aura Assistant Inc. does not sell personal information in the conventional sense, California residents have the right to direct us not to sell or share their personal data as defined under the CCPA.
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Lodge a Complaint: If you believe that we have not handled your personal information in accordance with applicable data protection laws, you have the right to file a complaint with the relevant supervisory authority.

We are committed to upholding these rights and providing clear explanations where requests cannot be fully accommodated due to legal or operational requirements.

8.3        How to Exercise Your Rights

Aura Assistant Inc. provides straightforward ways for users to exercise their privacy rights. You can:

• Submit a Request: Contact us through the “Privacy Requests” section of our website, send an email to our designated privacy contact, or use in-app settings where available.
• Verify Your Identity: To protect your privacy and security, we may ask you to verify your identity before fulfilling your request. This may involve confirming account credentials, providing identification details, or answering security questions.
• Specify Your Request: Clearly indicate whether you are seeking access, correction, deletion, portability, or restriction of your data. Providing context, such as relevant account identifiers, will help us process your request more efficiently.
• Receive a Response: We aim to respond to all valid requests within the timeframes set by applicable law, usually within 30 days. Complex or high-volume requests may require additional time, in which case we will notify you of any delay.
• Appeal a Decision: If you are dissatisfied with how we handle your request, you may contact our privacy team for further review or escalate the matter to a supervisory authority where applicable.

8.4        No Discrimination for Exercising Rights

We will never deny you services, charge different prices, or provide a lower quality of service simply because you exercised your privacy rights. However, some features of our services may require certain data to function properly, and restricting or deleting such data may affect your access to those features.

8.5        Our Commitment to Transparency

We are committed to making the process of exercising your privacy rights as simple as possible. Detailed instructions and relevant contact information are always available on AuraAssistant.com. We also provide clear information on what you can expect once you submit a request, including any limitations required by law.

By exercising these rights, you help us ensure that your personal data remains accurate, secure, and used only in ways that align with your preferences.

8.6        CAN Spam Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to send information, respond to inquiries, and/or other requests or questions.

To be in accordance with CANSPAM we agree to the following:

• NOT use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honour opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

9.0        INTERNATIONAL DATA TRANSFERS

Aura Assistant Inc. operates globally, and your personal information may be transferred to and processed in countries outside your place of residence. These jurisdictions may have data protection laws that differ from those in your home country.

Whenever we transfer personal data internationally, we do so in compliance with applicable legal frameworks designed to protect your information. This includes implementing safeguards such as Standard Contractual Clauses (SCCs) approved by relevant regulatory authorities, ensuring that recipients provide a level of protection consistent with applicable privacy standards.

We also apply internal policies and technical measures, such as encryption and access controls, to maintain the security and confidentiality of transferred data. By using our services, you acknowledge that your information may be processed in locations where Aura Assistant Inc. or its service providers operate, always under the protections described in this Privacy Policy.

10.0      CHILDREN’S PRIVACY

AuraAssistant is committed to protecting the privacy of children. Our services are not directed to individuals under the age of 13, or under 16 where required by applicable laws such as the EU’s General Data Protection Regulation (GDPR). We do not knowingly collect personal information from children in these age groups.

If we learn that we have inadvertently gathered personal data from a child without verified parental consent, we will take immediate steps to delete that information from our systems. Parents or guardians who believe that their child may have provided us with personal data are encouraged to contact us so we can investigate and take appropriate action.

We also take measures to prevent accidental collection of children’s data, including implementing age-screening where appropriate and training our staff on data protection obligations regarding minors.

11.0      CHANGES TO THIS PRIVACY POLICY

AuraAssistant may occasionally update this Privacy Policy to reflect changes in our practices, legal requirements, or to provide greater transparency about how we handle personal information. When updates are made, the “Last Updated” date at the top of the policy will be revised.

We strive to keep users informed about any significant modifications that may affect their rights or the way we use personal information. Substantive changes will be communicated by:

• Notices on AuraAssistant.com: Posting an announcement on our website or within our applications prior to the changes taking effect.
• Direct Communication: Where legally required or where changes materially impact users, we may send an email or in-app notification to the address or account associated with your profile.

We encourage all users to review this Privacy Policy periodically to stay informed about how we protect and use their information. Continued use of our services after any updates take effect constitutes acceptance of the revised policy.

12.0      CONTACT US

12.1      Email Address

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can reach Aura Assistant Inc. by email at privacy@auraassistant.com. This address is monitored by our privacy team, who will respond promptly to all legitimate inquiries.

12.2      Mailing Address

You may also write to us at:

Aura Assistant Inc.

Attn: Privacy Officer

[Insert Corporate Mailing Address Here]

Please include your name, contact details, and a clear description of your inquiry or request to help us address it effectively.

12.3      Privacy Officer Contact Details

Aura Assistant Inc. has appointed a dedicated Privacy Officer to oversee compliance with data protection obligations and handle privacy-related concerns. You may contact our Privacy Officer directly via the above email or mailing address, specifying that your inquiry is for their attention.

If you believe your data protection rights have not been adequately addressed, you also have the right to escalate the matter to your local data protection authority.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We will respond to your inquiry at our earliest opportunity. 

If, however, you believe that we have not been able to assist with your complaint or concern, as mentioned above, you have the right to make a complaint to your local data protection authority. We appreciate your concerns and will seek to resolve any concerns and disputes. 

In the event you read this policy in any language other than English, you agree that in the event of any discrepancies, the English version shall prevail.

Thanks for reading. Hope we made you feel a little more comfortable about using our website.

By accessing or using our Services, you confirm that you have read, understood, and agreed to the terms of this Privacy Policy. Your continued use of the Services following any updates constitutes your acceptance of those changes. If you do not agree with any aspect of this Policy, please discontinue using the Services and, where applicable, request deletion of your account.

Revised & Updated: 24 July, 2025