Effective Date: May 12, 2026
Platform Name: Aura Assistant
1. Introduction
Aura Assistant (“we”, “our”, “us”) provides an AI-powered front desk and automation platform designed to manage communications, bookings, and customer interactions for businesses. We are committed to protecting your privacy and ensuring that your personal data is handled in a secure, transparent, and compliant manner.
This Privacy Policy explains how we collect, use, process, store, and protect your information when you interact with our platform, website, and services. By accessing or using Aura Assistant, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We collect personal data in order to provide and improve our services. This information may be collected directly from you, automatically through your use of the platform, or through interactions with our communication systems.
Personal information may include your name, email address, phone number, business details, and any information you provide when booking appointments, submitting forms, or communicating with our system. In addition, we may collect communication data such as SMS messages, emails, chat interactions, and call recordings where applicable and disclosed.
We also collect technical and usage data, including IP addresses, browser type, device identifiers, and user behavior on our platform. This data helps us understand how users interact with our system and allows us to improve performance and user experience.
3. How We Use Personal Data
We use the information we collect to operate, maintain, and improve our services. This includes managing appointments, facilitating communication between businesses and their customers, and delivering automated responses through our AI systems.
Your information is also used to send confirmations, reminders, follow-ups, and relevant service-related notifications. Where consent is provided, we may use your data to send updates, improvements, or other communications related to your use of the platform.
We process data to enhance system performance, detect issues, prevent fraud, and ensure the security of our services. All data usage is limited to legitimate business purposes and is handled in accordance with applicable data protection laws.
4. Legal Basis for Processing (GDPR)
For users located in jurisdictions governed by the General Data Protection Regulation (GDPR), we process personal data based on lawful grounds. These include your consent, the necessity to perform a contract, compliance with legal obligations, and our legitimate business interests, such as improving our services and maintaining security.
Where consent is required, you have the right to withdraw it at any time.
5. Data Sharing and Third-Party Services
We do not sell, rent, or trade your personal data. However, we may share information with trusted service providers who support the operation of our platform, including infrastructure, communication, and analytics services. These providers are contractually obligated to protect your data and use it only for authorized purposes.
We may also disclose personal data when required to comply with legal obligations, enforce our agreements, or protect the rights, safety, and integrity of our platform and users.
6. International Data Transfers
Your information may be processed and stored in jurisdictions outside your country of residence. When transferring data internationally, we implement appropriate safeguards to ensure compliance with applicable laws, including the use of standard contractual clauses and equivalent legal mechanisms.
By using our services, you acknowledge that your data may be transferred to and processed in countries that may have different data protection standards than your own.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. This includes providing services, complying with legal obligations, resolving disputes, and enforcing agreements.
When data is no longer required, it is securely deleted or anonymized.
8. Data Security
We implement industry-standard security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include secure data storage, access controls, and encryption technologies.
Data transmitted through our platform is protected using encryption protocols such as SSL/TLS, ensuring that sensitive information is securely transferred. Access to data is restricted to authorized personnel who require it for operational purposes.
While we take all reasonable steps to safeguard your information, no system can guarantee absolute security.
9. SMS Communications and Consent
By providing your contact information and opting in, you consent to receive communications from Aura Assistant. These communications may include appointment confirmations, reminders, follow-ups, and service-related notifications.
Message frequency may vary depending on your interaction with our services. Standard message and data rates may apply based on your mobile carrier.
You may opt out of receiving messages at any time by following the instructions provided in the communication. Once you opt out, you will no longer receive such messages unless you provide new consent.
10. User Rights
Depending on your location and applicable laws, you may have the right to access, correct, update, or delete your personal data. You may also have the right to restrict or object to certain processing activities and to request a copy of your data in a portable format.
Users in California have rights under the California Consumer Privacy Act (CCPA), including the right to know what data is collected and the right to request deletion. Users in Canada are protected under PIPEDA, which provides rights related to access and correction of personal information.
To exercise any of these rights, you may contact us using the details provided below. We will respond to requests in accordance with applicable legal requirements.
11. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that personal information from a minor has been collected without proper consent, we will take steps to delete such information promptly.
12. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience, analyze performance, and improve our platform. These technologies help us understand user behavior and optimize our services.
You may control or disable cookies through your browser settings. However, doing so may affect the functionality of certain features.
13. Third-Party Links
Our platform may contain links to external websites or services. We are not responsible for the privacy practices or content of third-party platforms. Users are encouraged to review the privacy policies of any external services they interact with.
14. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings. Updates will be posted on this page with a revised effective date.
Continued use of the platform after changes are made constitutes acceptance of the updated policy.
15. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your data, you may contact us at:
Aura Assistant
Email: info@auraassistant.com